Move over, [lastfm link_type="artist_info"]Lady Gaga[/lastfm], there’s a new “creative director” in town and his name is [lastfm link_type="artist_info"]Will.i.am[/lastfm]! Tech company Intel recently announced that they hired the [lastfm link_type="artist_info"]Black Eyed Peas[/lastfm] member in order to cultivate more artistic ideas for the company. So what can we expect from his involvment?
[pullquote quote="We’re thrilled to tap into the limitless creativity will.i.am brings to the table, He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. " credit="Deborah Conrad, Intel Chief Marketing Officer"]
Similar to Lady Gaga’s position at Polaroid, [lastfm link_type="artist_info"]Will.i.am[/lastfm] will serve as Director of Creative Innovation at Intel. The singer explained what attracted him about this position:
Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.
[lastfm link_type="artist_info"]Will.i.am[/lastfm] was signed to a multi-year contract will have a hand in developing notebooks, tablet PCs, and smartphones. The rest of the [lastfm link_type="artist_info"]Black Eyed Peas[/lastfm] may even contribute jingles to the company’s commercials.
Want more info? Watch video of the official press conference below!