LMFAO’s “Sexy & I Know It” Video: An Analysis Of Its Unmitigated Popularity

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Drunken late night cyber stalking aside, the results of internet searches are a pretty solid/shocking/sociologically-interesting indicator of what society is interested in.

Of course, there’s [lastfm link_type=”artist_info”]Justin Bieber[/lastfm], who apparently was the most searched person of 2011. There’s the blogger inside running joke that if you put the words Twilight Saga: Breaking Dawn in a post it will get tons of hits (secrets exposed!). There’s all the naughty and scandalous words individually or in combination.

And then, interestingly, there’s the anomaly that we can’t entirely explain, but will try: [lastfm link_type=”artist_info”] LMFAO[/lastfm]’s “Sexy & I Know It” video.

While we are devout LMFAO fans known to don animal-print nails in honor of their “Party Rock” essence, there are tons of highly-entertaining music videos out there. So why, dear reader, are you always searching for LMFAO’s “Sexy & I Know It” video? Let’s analyze the video and try to explain this phenomena.

First, here’s the video. Watch it intensely, memorize every dance move, and eyebrow raise. OK, now take a journey with us into the magical world of LMFAO.

partyshoes LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

In every great mythological compendium, there is always a god or goddess that represents the “Party.” In Greek mythology, there is Dionysus, or as he is known in Roman mythology, Bacchus. Roman mythology also boasts Laetitia. In a quite àpropos description, Hathor is the Egyptian goddess of  women, beauty, music/dance, and celebration. 

So, when “Sexy & I Know It” starts off with the hypnotic foot tapping of shoes labelled “Party,” while good-looking men scope themselves in the mirror, this appeals to mankind’s innate sense of archetypal completion. In simpler terms, it means: for thousands of years, people were all about the party.

simonrex LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

The  unlikely sex icon above is Simon Rex, or as he is known in the music world,[lastfm link_type=”artist_info”] Dirt Nasty[/lastfm]. See how that mannequin stares longingly at him?

That is because Rex appeals to the natural female inclination for the loveable bad boy. Maybe it’s biological, but you know when Dirt Nasty is around something deliriously and fantastically scandalous is going to happen.

We will meet another longing Manakin later.

redfoofro LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

In the animal kingdom, many animals use height or the expansion of their fur or feathers to show beauty, dominance, and as a mating mechanism. With his lion-esque coloring and “mane,” Redfoo states ferociously in the song “it’s RedFoo with the big a** fro” while sneering, therefore declaring himself king of the jungle.

And all creatures are obsessed with power in some way.

lioness LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

Here are some “lionesses” intensely observing the mating signals of RedFoo. Notice the red lips and garments, an iconic symbol of fertility. The bared teeth show titillation or excitement at its most primal.

ronjeremy LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

Even one of society’s most infamous symbols of male virility, Ron Jeremy, feels intimidated by RedFoo.

redfooworkout LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

Redfoo continues to “flex” his masculinity, preen vainly in front of a mirror while glistening with manly sweat, and in a classic animal kingdom mating tactic, steals the females from his opponents “pride.” Literally and metaphorically.

This basic, instinctual sentiment of competition is appealing even in our technology-drenched culture.

thefightstarts LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

Redfoo’s competition is, in this case, SkyBlu, who dons red in a different way, using it as a symbol of his aggression while he hops on the bar, tosses RedFoo off, sneers viciously, and gyrates wildly.

wigglewigglewiggle LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Although group mating demonstrations are relatively uncommon (most males like to work alone in their quest for genetic perseverance), mating dances aren’t.

So when RedFoo and SkyBlu “wiggle, wiggle, wiggle” it out to show who has the highest “sexiness” factor, they are essentially emulating animals such as this wiggling, moonwalking Manakin bird.

Another examples of mating dances:

mating1 LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

And another:

mating2 LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

And, yet, another:

mating3 LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

In the end, the competing dominant males are so distracted by their shows of sexual grandeur that the passive robot male walks off with the females they are fighting for. A classic case of love lost to superficial frivolities as oft expounded upon in so many great novels throughout the centuries.

The robot is also a metaphor for the future or a modern man who wins based on intellect instead of psychical display.

robotwins LMFAOs Sexy & I Know It Video: An Analysis Of Its Unmitigated Popularity

Image courtesy of Vevo

In conclusion, we must assume that the video for LMFAO’s “Sexy & I Know It” is popular because it deftly incorporates through figurative illustration mankind’s retention of animal characteristics and hits on all the essential cornerstones of human existence like love, lust, competition, pride, physicality versus intellect, celebration, dancing, and animal-print pants.

  • What do you think? Why do you love LMFAO’s “Sexy & I Know It” video? Let us know in the comments!
Comments

One Comment

  1. tynan says:

    Wow that video….speechless…. funny song

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