This morning, he weighed in on what it was like to be part of such a groundbreaking show and why TRL couldn’t be as successful in this day and age.
I think like “American Bandstand” was for my parents’ generation in the 50s, “TRL” was the first sort of show where you got to see your peers on TV in Times Square. What they looked like, what they were wearing, the shout outs to their friends. It was a looking glass into your own small group of friends. It was very impactful to a lot of people and so, I think that’s cool.
As for why TRL isn’t still on the air, Carson felt there are a few reasons why it wouldn’t be as popular today:
[pullquote quote=”It’s the idea of appointment-based television, which doesn’t exist anymore. Because if you want to watch the new Jay-Z/Kanye video, you pull out your phone and you can watch it in 2 seconds. You don’t need me there to go, ‘Hey, here’s the video.'” credit=”Carson Daly”]
It’s different than it was in 1999. It’s the idea of appointment-based television, which doesn’t exist anymore. Because if you want to watch the new Jay-Z/Kanye video, you pull out your phone and you can watch it in 2 seconds. You don’t need me there to go, ‘Hey, here’s the video.’
Carson also talked about the Jersey Shore effect. When MTV’s reality shows became so big, so quickly for relatively little money, it wasn’t worth it business-wise to keep TRL going when it didn’t do as well in the ratings.
It started with “Laguna Beach” and then it was “The Hills,” and now it’s “Jersey Shore.” When scripted programming became such a high-priority for MTV and 6 million to 10 million of you responded and watched it, they’re not going to bring back “TRL” where maybe a million people watched. They’re going to go with what sells. So as much as people say they wanted it back, more people want to see Snooki naked and drunk at a bar in Jersey.
Take a listen to what else he had to say:
And even after so many years, it’s really all come full circle for Carson now that he’s hosting NBC’s The Voice alongside coach and former TRL regular [lastfm link_type=”artist_info”]Christina Aguilera[/lastfm].
Check out those two and the rest of the gang when season 2 of The Voice premieres immediately following the Super Bowl this Sunday!
- Did you watch The TRL Decade? Let us know what you thought in the comments below!