Robin Thicke. It’s no secret his name is synonymous with sexy.
He’s always been known for his soulful, baby-making tunes, but this time around, it’s his scandalous music video that’s making all the headlines.
The unrated version of “Blurred Lines,” which Thicke premiered in April, just so happens to feature some lovely ladies who happen to not be wearing any clothes. YouTube quickly banned the naked clip, but not before it racked up more than one million hits!
But you know what they say…any press is good press. The ban was just what the single needed to go viral.
“We just had a great feeling about the song,” Thicke told Carson Daly Wednesday morning. “I made it last summer. I mean, I had it for about 8 or 9 months, you know, and Jimmy Iovine liked it, but nobody was really jumping all around the place for it.”
“And then we shot video. Jimmy Iovine called me 7 seconds into the video…and he said, ‘This is a smash! This video is amazing!’”
“We had always planned on making an unrated, we like to call it, [version]. Not X, it’s just unrated! So what we would do is shoot a segment with the girls dressed and then they would take their clothes off [and] we’d shoot the same shot.”
Of course, the 36-year-old entertainer got approval from his wife, actress Paula Patton, before going ahead with the racy shoot.
“The first time we saw the video, she watched both and we liked the dressed one so much, we were like, ‘Maybe we don’t need to do this with the naked one. Maybe it’s going too far.’ Then we showed it to about 10 of our friends and they all were like, ‘Oh my god!’ So we put them both up.”
The viral buzz landed Thicke a gig performing on The Voice this week.
“It’s exciting because it’s got the core audience, you know what I mean, of young record buyers who are interested in something fresh, something new and when you get a chance to go on The Voice, if it connects, you know, it explodes right away. So, we were already doing well and The Voice was the cherry on top that we needed to finish the cake.”
“Blurred Lines” fits right in with the recent funk/motown revival that’s invading radio airwaves. Bruno Mars, Daft Punk, and Justin Timberlake are all getting in on the act and Thicke offered his own insight on the emerging trend.
“Right now, dancing and partying and celebrating is at the core of popular culture and you know, you have your EDM type of party…But then there’s also the alternate to that, which is that there’s some instrumentation and there’s some big singing and some strings and some horns and, you know, that type of celebration because that’s what Motown, disco, and all that is.”
“It’s fun and it’s another way to dance separate from the electronic stuff,” he added.
Thicke carries that celebration vibe throughout his upcoming album, also titled Blurred Lines, which is scheduled for a late-July/early-August release.
“This is the most fun-sounding album. I’ve always been pretty introspective and deep for no reason and kind of full of myself! And I’ve always wanted all the credit, you know to write and produce everything and I’ve just gotten rid of all that and now I just really want to have some fun and not be so self-obsessed anymore. So, the new album is a lot more entertaining.”
“My wife and I, we love his records and we went to his concert at the House of Blues last year and him and I hit it off right away. And I was waiting to find the right song.”
The right song at the right time (with the right music video) clearly makes all the difference and Thicke is a perfect example of that. Just hours after his performance on The Voice, “Blurred Lines” shot straight to the top of the iTunes charts.