On The Charts: Welcome To The Big Leagues, Daft Punk
After a perfectly pitched promotional campaign that made Daft Punk the most talked-about musical act in the world, the French electronic duo’s wildly anticipated Random Access Memories dominated the Billboard 200 album chart, selling 339,000 copies in its first week of release, according to data from Nielsen SoundScan.
Led by breakout single “Get Lucky” (currently at No. 10 on the Hot 100 chart), Random Access Memories rang up the second-biggest sales week of 2013 so far, only behind Justin Timberlake’s The 20/20 Experience. According to Billboard, Daft Punk’s numbers even exceeded expectations, which were predicted to be closer to 300,000.
It’s a significant milestone for Daft Punk, with the first-week sales of RAM more than twice the number of copies the band’s last studio album, 2005’s Human After All, which has sold 125,000 copies total to date. While their soundtrack to Tron: Legacy peaked at No. 4, the band’s highest charting original release was Discoveryfrom 2001 at No. 44, which has sold 796,000 copies to date. This is what happens when a major label (Columbia) shells out the money to throw an old-school promo party behind an act that, 20 years into its career, has not lots its worldwide cool status.