Katy Perry Announces New Album ‘Prism’ On A Golden Semi-Truck

Katy Perry has some new music coming, according to a golden semi-truck that was spotted on the streets yesterday (July 29).

The singer got inventive when it  came to announcing her new album, Prism which drops October 22. Instead of putting out a formal press release, she got a truck to do the talking.

Perry sent a golden semi-truck out onto the streets of Los Angeles with the album title and release date written on it in big black letters. She then let her fans tweet the big news.

Adam Lambert was actually one of the first to notice the truck, sharing the news of Perry’s upcoming song with his over 2 million followers.

Yes @katyperry this is crazy!! Love it! pic.twitter.com/Muuj3j4awO — Adam Lambert (@adamlambert) July 29, 2013

Read more about Katy Perry’s new album on Radio.com

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