em>By Scott T. Sterling
EDM fans around the world will be turning their attention to southern Florida this week, as the dance music industry descends on Miami for the annual Winter Music Conference, culminating in the Ultra Music Festival over the weekend of March 28-30.
For DJ/producer Cedric Gervais, it’s yet another affirmation that he made a wise and prescient decision back in the late ’90s to relocate to Miami from his native France while still just an aspiring teenage DJ having cut his teeth at clubs in Saint-Tropez and Paris.
In the years since his fateful move, Gervais worked his way relentlessly up the Miami nightlife ladder, as the city’s scene grew into its current status as one of the globe’s requisite dance music stops next to Ibiza and Las Vegas.
With the producer of such hits as the controversial “Molly” and his GRAMMY-winning (and pop radio-ruling) remix of Lana Del Rey‘s “Summertime Sadness” about to play host to the dance music community in his adopted hometown this week, we caught up with Gervais by phone to discuss his career, turning ballads into BPM-powered hits and why he still has nothing but love for Miami.