The trippy, psychedelic clip for “Shades of Cool” keeps with the darker, more David Lynch-inspired side of the singer.
In it, Del Rey is paired with an older paramour. The dapper gentleman radiates shades of Harry Dean Stanton, his weathered skin and silver hair sitting atop a thin skeleton that emanates a certain kind of danger that some men seem to naturally carry around. In fairness, some of the heavy work there is done by his neck tattoo. Shots of the two are overlaid with palm trees, flowers and American flags, typical Lana Del Rey imagery.
Del Rey herself appears in almost a mirage state, wearing a white shirt dress, red belt and Veronica Lake hair — the latter being a style she explored prior to Ultraviolence, but until now was something she’d seemingly abandoned in favor of a more 1970s Laurel Canyon aesthetic (flower crowns and messy hair).