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Chromeo Partners with New Canadian Airline

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Chromeo performing during the first weekend of Coachella 2014 (Kevin Winter/Getty Images)

Chromeo performing during the first weekend of Coachella 2014 (Kevin Winter/Getty Images)

By Scott T. Sterling

Electro-rock heroes Chromeo are taking the band to new heights with a partnership stake in fledgling Canadian airline, Mallard Air.

Band members Dave 1 and P-Thugg are prime equity holders in the new airline, which has 10 Midwestern hubs in America and three more in the Canadian Prairies. The company positions itself as a “budget-conscious alternative the upwardly mobile American traveler,” so Southwest best take notice. The duo will also serve as spokespersons for the company.

Related: Interview: Chromeo Put Their ‘Antihero Schmucky Stamp on the Love Song

“When Mallard approached us about share acquisition, we thought it was a joke,” Dave 1 explained in a press release. “But when we got to know the people behind the airline, a creative and dynamic group of engineers and venture capitalists, this partnership made total sense. Besides, our business managers always encouraged us to diversify our investments. For a band like us, this feels bold and new.”

Read more about Chromeo’s new business venture on Radio.com

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