By Scott T. Sterling
Band members Dave 1 and P-Thugg are prime equity holders in the new airline, which has 10 Midwestern hubs in America and three more in the Canadian Prairies. The company positions itself as a “budget-conscious alternative the upwardly mobile American traveler,” so Southwest best take notice. The duo will also serve as spokespersons for the company.
“When Mallard approached us about share acquisition, we thought it was a joke,” Dave 1 explained in a press release. “But when we got to know the people behind the airline, a creative and dynamic group of engineers and venture capitalists, this partnership made total sense. Besides, our business managers always encouraged us to diversify our investments. For a band like us, this feels bold and new.”