The good times came to a screeching halt at last year’s Electric Zoo festival in New York after the entire third day was canceled after two attendees died and four others became critically ill.
For Electric Zoo 2014, concert promoters Made Event have produced a special anti-drug PSA entitled “The Molly” that all festival-goers must view to activate their wristbands and gain admittance into this year’s festival.
“Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for,” Made Event founders, Laura De Palma and Mike Bindra, said in a press release (via Brooklyn Vegan). “Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds.”
The clip features a dramatization of an EDM festival goer “rolling” hard on drugs he’s smuggled into the event, much to the concern of a friend he runs into at the show.