by Casey McCabe
I first met Jef Jon Sin back in 2010 (ish) at a friend’s house near Santa Monica and Western in Los Angeles. A house of four creative minds that each had their part in contributing to making independent artists like Jef Jon Sin’s dream come alive.
In 2012 he and his business partner Bryce purchased a van, gathered all the necessary equipment and material and transformed that van into their own touring vehicle. Jef set out on the road and began the hustle, performing outside of venues for other popular artists, selling merchandise and booking his own shows on the side to earn revenue.
When I talk about hard work and continuing that grind, I think about this story: Jef’s tour van getting totaled in May of 2014 destroying countless hours of footage, his hard drive of music recordings and pretty much everything that was inside. Yet he still moved forward.
He used Kickstarter to rebuild and continue his tour in the UK, which eventually brings the story to Fashion Week in Paris. From Kentucky & L.A. to the UK & Kanye… check out the video footage here:
I reached out to Jef Jon Sin after his performance outside Kanye’s hotel during Fashion Week, he’s still on tour, still performing and had this to say….press play.
For more on Jef Jon Sin head to www.jefjonsin.com